BRANDVIEW works at every level of entertainment marketing,
on behalf of one side: the brand
Product placement is the bartered inclusion of physical products in film and television, without guaranteed exposure. Brands have been embedded in film and television since the earliest days of cinema. BRANDVIEW's longstanding relationships with productions, prop masters, set decorators, and costume departments open up organic placement opportunities that traditional media buying cannot access. We review legitimate film, television, and digital projects to identify the right content for each brand, and we measure what the exposure is actually worth.
A promotional partnership aligns a brand with a film or TV property and brings that story into the real world through the brand's retail, media, and owned channels. The most effective brand marketing rides the momentum of stories audiences are already excited about. BRANDVIEW creates, manages, and executes strategic partnerships with tentpole films and television properties, connecting brands to built-in awareness, anticipation, and fandom. In our experience, these programs can outperform traditional advertising on completion rates, brand love, trust, and purchase intent, while opening doors at retail.
Storyline integration makes the brand part of the narrative itself.
A placement puts a product in the scene.
An integration writes the brand into the story, under a contract that sets rights, commitments, and costs.
We negotiate those terms on the brand's behalf, work with producers so the integration fits the story, and follow it through production so the finished scene delivers what was agreed.
Brand-funded content is original entertainment, in any length or release format, co-financed and co-produced by a brand. In a fragmented, ad-skipped media landscape, the brands winning the attention game are building stories people choose to watch. BRANDVIEW helps brands develop, fund, and produce original content, including documentaries, docuseries, scripted formats, and unscripted programming, that delivers genuine value to audiences while supporting real business goals. We think like a studio and treat storytelling as an asset that keeps working long after a campaign would have ended.
See it in practice: DICK'S Sporting Goods and Play It Forward: Game On.
Entertainment Marketing Strategy
Entertainment marketing requires a different framework than traditional advertising. BRANDVIEW applies decades of experience at the intersection of Hollywood and brand strategy to help clients identify the right opportunities, evaluate them against real business objectives, and build programs that compound over time. We serve as the eyes and ears for brands navigating an industry most marketers never get close enough to understand.
To talk about what entertainment can do for your brand, contact us.