IWC & Aquaman and the Lost Kingdom
FROM PRODUCT PLACEMENT TO PRODUCT LAUNCH!
IWC Schaffhausen partnered with Aquaman and the Lost Kingdom, first by creating prop watches worn by the villains, Black Manta (Yahya Abdul-Mateen II) and Dr. Stephen Shin (Randall Park), developed by the brand's experimental division XPL that features a special red and blue glow.
IWC's promotion of the film included the launch of the Aquatimer Perpetual Calendar Digital Date-Month. it comes in two versions, each limited to 25 pieces, all with stunning features inspired by the movie prop watches.
Instacart & Lessons in Chemistry
Instacart partnered with the AppleTV+ series Lessons in Chemistry starring Brie Larson, creating a branded experience on the app and website and allowing all of its millions of users to shop for all the ingredients to the recipes featured on the show with one click.
The campaign was promoted by a paid media program, including work with influencers, and drove exceptionally high engagement on the brand's owned social channels.
Rimmel & Madame Web
DISCOVER YOUR FUTURE SUPERHERO LOOK!
Rimmel partnered with Sony's Madame Web to create a new beauty collection to unleash your inner hero. The limited-time collection features Rimmel's best-selling products, including mascara, lip gloss, and gel nail polish, reimagined for the upcoming film.
The collection can be found globally in 10K+ retail doors and online and is promoted via PR, influencers, paid media, product mailers, and private screenings.
IWC Product Placement in Succession
IWC Schaffhausen was prominently featured in the final season of the hit HBO show Succession, which won the 2024 Emmy for Best Drama Series.
IWC can be spotted in multiple episodes on the wrists of Roman Roy (portrayed by Kieran Culkin, who won the 2024 Best Actor Emmy), Cousin Greg (Nicolas Braun), Stewy Hosseini (Arian Moayed), Hugo Baker (Fisher Stevens), and Frank Vernon (Peter Friedman).
With over seven minutes of screen time, the placement was valued at $3.3M+ in media value (according to Concave Brand Tracking) and watched by over 60M global viewers within the first weeks of airing.
ZipRecruiter & Ant-Man
ZipRecruiter partnered with Marvel to create an ad campaign that tells stories of how companies inside the Marvel Cinematic Universe hire, starting with Ant-Man & The Wasp: Quantumania. The co-branded ad campaign
with TV Spots running across TV, OTT, digital, and social.
A co-branded site was also made to deepen the relationship between the brand and the film.
This collaboration increased overall unaided brand awareness, love, trust, and product affinity, helping make ZipRecruiter the go-to job site for consumers.
Bob's Discount Furniture in Follow Me
Bob's Discount Furniture integrated into the influencer competition reality show Follow Me by furnishing the Creators Lounge, which was the contestant's home base and featured in each episode, sponsoring a heartwarming episode challenge where the contestants put together a dream room for two deserving families, and providing cash prizes in the form of "Bob's Bucks" to reward contestants during challenges through the season.
The eight-episode first season was viewed by 25M US viewers through an omnichannel distribution strategy that included YouTube, FAST networks, and VOD channels, including ROKU, Amazon Freevee, Tubi, and Pluto.