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  • Writer's pictureBRANDVIEW

IWC Schaffhausen Creates 'Stay at Home' Entertainment

As the world faces a health crisis, watchmaker, IWC Schaffhausen is doing their part with the launch of “TIME WELL SHARED”. Through this initiative, IWC employees, brand ambassadors, and partners are sharing their time, knowledge, experience, and passion on social media. IWC aims to entertain and support people by keeping them connected and engaged and hopes it will inspire people to make the most of their time.

The initiative includes contributions from IWC brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard, and Maro Engel and partners such as Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation, Solaris Yachts and Orlebar Brown.

A special part of “TIME WELL SHARED” includes, IWC brand ambassadors reading chapters from “The Little Prince”, Antoine de Saint-Exupéry’s world-famous novel. Indian actress Sonam Kapoor started the series on April 21st and today, IWC Schaffhausen released a song by artist Cody Lovaas to complement the reading series. The original song, entitled “Traveller”, is a new musical interpretation of the famous book, and is directly inspired by the adventures of the eponymous character to different planets and the constancy of his love for his rose.

Cody is a Californian singer-songwriter and guitarist. who was discovered at age 14 by fellow artist Jason Mraz, while performing at an intimate open mic in his beachside hometown of Carlsbad. Lovaas became Mraz’s protégé and quickly emerged as an intuitive and prolific songwriter. Lovaas released his second EP, “Pull Out Couch”, on May 15th: Watch Cody perform the song "Traveller" at

All contributions are accompanied by a link to make voluntary donations. With the funds raised, IWC will support Save the Children, an organization that protects children and families in countries that are hit by the virus, increase support for national health systems, and raise awareness among parents and caregivers on how to provide psychosocial support to children.


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