Quibi raised $1B with the help of Disney, NBCUni, WarnerMedia, Viacom, etc. I think the big media conglomerates are hedging, but believe that Jeffrey Katzenberg still has the golden touch.
Check out this inside look from Digiday at how Katzenberg plans to spend up to $1B on content in 2025.
https://wp.me/p2AShf-1jTc
Here at BrandView, we firmly believe that strategic partnerships are a great way to build brands. A recent article by WARC provides some great examples of how partnerships help meet consumer needs in innovative ways, while differentiating brand offerings.
Read the full article at: https://www.warc.com/newsandopinion/news/brand_partnerships_are_the_way_forward/41356?utm_source=daily-email-free-link&utm_medium=email&utm_campaign=daily-email-americas-prospects-20181122.
Updated: Nov 24, 2018
When Disney announced it was dropping Netflix's lucrative licensing deal last summer as part of a plan to grow their relationship with consumers by starting two streaming services, it was clear that a major industry shift was happening. Disney recently announced the name of their Netflix-fighter, called Disney+. I provided my thoughts on the move last August and while I suggested Comcast was next to go direct to consumer, it looks like AT&T's Warner Media will be up first...
Take another look:
https://www.linkedin.com/pulse/disney-stands-up-netflix-nbc-universal-next-hal-burg/
